American basketball player Kobe Bryant is bringing his brand to China in a big way.
The superstar has signed a deal with Alibaba Group Holding Limited to release Kobe's recent video narrative, "Kobe Bryant's Muse", exclusively through Tmall Magic Box on August 8, 2015.
In addition, Alibaba Pictures, an affiliate of Alibaba Group, will work with the player's company Kobe Inc. to create a series of Kobe branded products and distribute them through Alibaba Group's retail platforms including Taobao.com and Tmall.com.
To promote Kobe's personal narrative, Alibaba Group and Chinese Web portal Sina.com will collaborate with Kobe Inc. to create a new social media platform, bringing new avenues of connecting China's young people directly to Kobe.
Financial terms of the deal were not released.