Baidu's E-commerce Trade Value Reaches CNY40.5 Billion In Q2 2015

Chinese search engine company Baidu says it has reached new heights as it announced its unaudited financial report for the second quarter ended June 30, 2015.

According to the report, Baidu's total operating revenue was CNY16.575 billion in the second quarter of 2015, a year-on-year increase of 38.3%. Mobile operating revenue accounted for 50% of the total operating revenue, which maintained the same level as the first quarter of 2015.

At the same time, Baidu's e-commerce sector, which included Baidu Nuomi, Baidu Waimai, and Qunar.com, realized combined trade value of CNY40.5 billion, an increase of 109% compared with the same period last year. This is reportedly the first time for Baidu to release e-commerce trade statistics in its financial report.

The financial report also stated that Baidu's major revenue contributor was still advertising, which reached CNY16.227 billion. Meanwhile, its core search business maintained stable growth. During the second quarter of 2015, Baidu provided networking marketing services to nearly 590,000 customers and the number of its active customers saw a year-on-year increase of 20.9% and an increase of 12.6% compared with the first quarter of 2015.

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