Fortumo Announces Direct Billing Agreements In China

Mobile payments provider Fortumo now has direct carrier billing agreements with China Unicom and China Telecom.

Together with an earlier partnership with China Mobile, Fortumo claims to be the first and only mobile payments provider who can provide mobile operator billing for in-app purchases to all 1.15 billion mobile phone subscribers in China.

Unlike Western countries that use Google Play as a standard store, China, on the other hand, has dozens of channels for Android distribution. In addition to carrier billing, Fortumo can provide its customers with distribution in most leading Chinese channels, including China Mobile, China Unicom, China Telecom appstores, 360 Appstore, 91, Wandoujia, HiAPK, Baidu and number of others.

Fortumo's commitment to China is further solidified by its recently establishing a Beijing office, through which Fortumo aims to act as a bridge for Chinese developers seeking to monetize overseas and overseas developers seeking to monetize in China. Fortumo has already closed deals with top Chinese developers, including CocoaChina/Chukong, Gamewave and Boyaa for monetizing their games in the international markets.

In May, Fortumo announced a partnership with leading Chinese phone manufacturer ZTE to start powering in-app payments on ZTE Android smartphones and phones preloaded with quality games and apps. The first smartphones preloaded with apps from Fortumo's customers will reach the market in Q3 2013.

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