Da-Jiang Innovations Makes Swedish Camera Maker Investment

The European camera company known for providing devices to NASA's Project Apollo has found a new Chinese investor.

Chinese aerial imaging system technology provider Da-Jiang Innovations Science and Technology Co., Ltd. announced a strategic minority investment in Swedish high-end camera maker Hasselblad Group, founded in 1941.

Financial terms of the deal were not released.

The cooperation will further enhance the leading positions of the two companies in their respective fields.

Perry Oosting, CEO of Hasselblad, said that they are honored to be partnering with DJI, a technology and market leader in its segment. DJI and Hasselblad are equally enthusiastic about creativity and excellence, and they are looking forward to sharing technical expertise and paving the way for future innovations.

Frank Wang, founder and CEO of DJI, said that Hasselblad and DJI share a passion to provide creative people with cutting-edge, inventive technology to help them take visual storytelling to the next level. With this partnership, they combine their strengths to further push the borders of what is possible in imaging technology.

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