Campbell Soup Company is hoping a new executive will help grow its China business.
The company announced the appointment of James Wong to the role of president of Greater China and Far East. In this role, Wong will oversee the company's business in Greater China, the Campbell-Swire joint venture and Campbell's operations in the Far East, which includes Hong Kong and Taiwan.
Wong will be based in Campbell's Shanghai office and his appointment is effective tomorrow.
Wong has more than 23 years of global experience in the consumer goods industry. In his most recent role as executive director and general manager for Greater China at SC Johnson, Wong was responsible for developing the company's long-term strategy for China, where he managed a cross-functional business. Wong joined SC Johnson in 2001 and held commercial, sales and general management positions of increasing seniority.