China's Taobao.com Gets Tough On Fakers

According to information from Chinese Internet auction website Taobao.com, the website is currently cooperating with local commerce departments around China to fight sales of fake and shoddy products, and users who are found selling fake products in their online shops on Taobao.com will have their accounts permanently disabled.

Taobao.com's move comes after a shop owner registered on the website was found selling fake products of famous brands, including LV and Dunhill. Those fake products had been confiscated by the commerce department of Haidian District, Beijing. The case has also been transferred to the public security bureau for further investigation.

A representative from the website told local media that all of Taobao.com's shop owners registered by the real-name method, wich means they need to provide valid identification during their registration process. At present, Taobao.com implements both manual and automatic checks on products sold on the website. Consumers who buy products on the website can alternatively report fake products to the website.

Taobao.com has also started a consumer protection scheme. According to this program, if products sold through Taobao.com have quality problems, the website will help the sellers to return the payments for the goods to consumers in advance, shortening the period of waiting for the returned money.

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