Caterpillar Reinforces Commitment To China

Caterpillar says it is reinforcing its commitment to providing value to its growing base of Chinese customers through the continued expansion of the company's global business model across China.

At this year's CONEXPO Asia trade show, Caterpillar is showcasing a state-of-the-art product line, demonstrating machine applications that provide the best value to customers, and is highlighting the unmatched product support that customers receive from Caterpillar and its dealer network.

"We know from working with customers every day that controlling costs, boosting productivity and dealing with a shortage of skilled workers are major challenges," said Rod Beeler, Caterpillar vice president of Asia Pacific Marketing and chairman of the CONEXPO Asia management committee. "Customers visiting the Caterpillar exhibit at this show will see and learn about differentiated Caterpillar products, applications and services that will help them address those concerns."

Caterpillar and its dealers have an extraordinary partnership. In China, Caterpillar markets its products through five dealers. These dealers employ more than 3,000 employees and use the most advanced diagnostic and service tools to provide the best support services in the industries they serve.

"China represents a tremendous growth opportunity for Caterpillar and our dealers," said M.C. Chan, Caterpillar China regional director. "Working with our dealers, we understand the market challenges and what Caterpillar can do better to help our customers succeed." Caterpillar dealers in China are committed to increasing their investment by establishing provincial support centers and by expanding the network of dealer branch locations and Cat Rental Stores.

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