Taiwanese PC maker Acer confirmed that the company has terminated the operations of its eMachines brand, which was gained during the company's acquisition of Gateway.
Gateway is a computer hardware company based in Irvine, California. It develops, manufactures, supports, and markets a wide range of personal computers, computer monitors, servers, and computer accessories. Gateway was acquired by Acer in 2007 for approximately USD710 million.
The termination of the operation of eMachines brand is in line with the streamlining policy announced at the end of 2011 by JT Wang, chairman of Acer. Acer said with the launch of the streamlining policy, the company will continue to implement brand integration and the entire process is expected to be completed in three years.
Apart from its own Acer brand, the company also operates several other brands like Gateway, Packard Bell, and Founder. These brands target different consumer groups and regional markets.