JD Fresh, the fresh produce business of JD.com announced a plan to double the imports of Sunkist's citrus fruits in the next three years as the American citrus grower cooperative's first export ship of newly harvested navel oranges arrived in Shanghai from Long Beach, California in mid-December.
The rising demand for high-quality fresh produce is a prominent trend amid China's consumption upgrade. JD.com became an authorized e-commerce direct-sourcing partner of Sunkist's citrus fruits in China since 2018, the company has seen a compound annual growth rate (CAGR) of 60% in Sunkist's fresh citrus sales in the past years, and it plans to import no less than 10,000 tons of the premium citrus within the next three years.
"Thanks to our close collaboration with Sunkist and JD's cold-chain logistic strength, we have created a highly efficient way to supply the in-season citrus directly from farm trees around the world to the dining tables of Chinese customers throughout the year at a better price and faster speed," said Wei Ye, general manager of JD Fresh.
Sunkist Growers is a citrus marketing cooperative, founded in 1893, which is owned by and operated for thousands of family farmers growing citrus in California and Arizona. The variety of its fresh citrus products include oranges, lemons, limes, mandarins and more. The seasonal navel oranges from the sunny California groves feature a refreshingly sweet and juicy taste, pleasant floral aroma and a bright orange, seedless interior.