Nike announced new geographic leadership in Greater China and North America in a continued effort to drive and accelerate growth in Nike's largest geographic markets.
Craig Cheek will become vice president and general manager of Greater China. Cheek most recently served as vice president and general manager of Nike's North America geography overseeing growth in the United States and Canada. In this role, Cheek will report to Gary DeStefano, president of global operations for Nike and replaces Willem Haitink, who will now become vice president and general manager of Converse's European, Middle East and Africa business.
"Willem Haitink has led Nike's Greater China business to achieve strong growth, and now we look forward to Craig Cheek taking the lead and continuing the momentum in this important geography," said Gary DeStefano, president of global operations. "Craig will lead us forward to achieve our goal of doubling our size in China by 2015. Our brand in North America remains strong and Elliott Hill will continue to deepen our lead across this geography. With Hill's experience, we will continue to connect with consumers by focusing on our category offense and by elevating the retail experience across all channels of distribution."