TraceTracker Helps Build China Trace

TraceTracker and the Shandong Institute of Standardization have signed an agreement to establish a joint venture company named China Trace.

The company aims to boost the Made in China brand in both domestic and export markets. As the first on-line traceability system for Chinese products, it will provide quick, accurate, and reliable product information to authorities, businesses, and consumers.

The agreement was signed at the China International Food Safety & Quality Conference in the presence of Xiang Yuzhang, chief inspector, General Administration of Quality Supervision, Inspection and Quarantine, Ge Zhirong, president, China Entry-Exit Inspection and Quarantine Association, and Robert Madelin, director general of DG SANCO of the European Commission.

China Trace will facilitate sourcing of ingredients and products by providing quality and safety assurance information linked to the physical flows of production batches made in China. Furthermore, it will communicate assurance or corrective measures taken in the case of an investigation or recall of Chinese made ingredients or products.

The China Trace service is an extension of the TraceTracker GTNet, which is a web platform with a suite of solutions that enhance the value of products and brands while stimulating consumer dialogue. Shandong Institute of Standardization provides the foundation for this service through reputable solutions and expertise in implementing traceability systems.

Shandong Institute of Standardization is a national leader in developing, testing, and implementing food traceability solutions in China. It operates under the umbrella of the Shandong Provincial Bureau of Quality and Technical Supervision, which is a department of the People's Government of Shandong Province. SDIS has developed a platform for public supervision of food quality and safety in Shandong Province as well as, multiple traceability solutions for pork, poultry, fruit and vegetable, aquatic products, food export, and retail terminal queries. It is also the secretariat of the Food Traceability Technology Sub-Committee operating under the Food Safety Committee of the Standards Administration of China.

TraceTracker Innovation ASA is a global information exchange for the food industry. It enables trading partners to exchange critical information across whole supply chains and effectively create "food passports" that trace every stage of production, processing and distribution from source to supermarket shelf.

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